Welcome to the inaugural post of the new official .shop blog.
After an epic fourteen-round auction to determine who would become the .shop registry that for us in Tokyo started at 1:00 am in the morning and ended more than nine hours later, we are thrilled, proud and extremely excited to announce that we are .shop!!!!!
So who are we and what is .shop?
Well, we are GMO Registry, based in Tokyo, Japan, the company was established in 2009 with a vision of building a global home for ecommerce, a secure meaningful and trusted namespace for all shops and everyone who loves to shop both online and off. Today we operate more than 40 Top Level Domains including .tokyo and other Japanese geo domains, as well as dedicated brand TLDs for some of Japan's largest corporate brands. With the coming launch of .shop in summer, this is the year we are finally set to begin turning our vision into reality.
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.shop is the definitive online shopping address. Whether your business is online or offline a .shop domain name instantly identifies your website as a place to shop. Coming to the Internet this summer!