The grand opening of the .shop - the global home of ecommerce - is almost upon us! Next Thursday September 1 at 15:00 UTC, we throw open the gates and warmly invite all to participate in the .shop Early Access Program. Everything you need to know about where, when how and why of the .shop Early Access Program is right here.
.shop is domain names for anyone, anywhere with something to sell. Ecommerce businesses have a natural affinity with .shop, but its potential extends far beyond. .shop is also a great choice for other online businesses including digital content and ecommerce solutions providers as well as the burgeoning B2B ecommerce market. The .shop TLD is equally relevant for offline shops looking to establish a web presence or offline services such as a dry cleaner or day spa. There are no eligibility restrictions to registering a name in .shop, so there is no requirement that the registrant is a shop. A .shop domain name could also be used for product review sites, shopping related blogs or shopping travel guides.
Why participate in the .shop EAP?
For brands that have already secured their trademark.shop during Sunrise, EAP is a great opportunity to pick-up generic terms relevant to your business.
New ecommerce businesses
If you are a new ecommerce business or even an existing offline business then EAP is the perfect time to pick a catchy, relevant name for a competitive advantage in marketing and branding right from the start.
Existing ecommerce businesses
Even businesses that are happy with their current primary online address, could supplement their online presence with a .shop domain name for promotions or other special events.
The .shop EAP is a great time to pick out a name that you can build a business around because of the many, many options to choose from.
What is the Timeline?
Unlike other new gTLDs the .shop EAP runs for 26 days. This extended period is aimed at accommodating strong demand for .shop domain names. We want to make sure that as many people as possible have the opportunity to participate.
Each stage opens at 15:00 (UTC) and closes at 14:59 (UTC). Dates are as follows:
Stage 1: September 1 - September 3
Stage 2: September 3 - September 6
Stage 3: September 6 - September 10
Stage 4: September 10 - September 14
Stage 5: September 14 - September 18
Stage 6: September 18 - September 22
Stage 7: September 22 - September 26
Where Can I Participate?
.shop accredited registrars are listed on the get.shop website here: http://get.shop/registrars/
.shop is sitting firmly among the top new gTLD Sunrise phases, and with seven days still remaining, over 850 domain names have been applied putting us ahead of .london the most successful (non-adult) new gTLD Sunrise in the program so far (source: https://newgtlds.icann.org/en/reviews/cct/rpm). We are very happy to see that so many of the world's top brands have chosen to align themselves with the .shop brand and can't wait to start seeing these names in the wild. Stay tuned for news of the first .shop pioneers as early as this week!
So let’s take a look at who is registering .shop names. We are seeing demand from right around the world with applications from more than 25 countries. European brands are definitely showing an affinity with .shop accounting for 64% of all applications. We have looked at industry verticals before on this blog, but an updated pie chart here shows that strongest demand remains in fashion, luxury and sports.
The .shop Sunrise phase ends on August 29, 2016. Priority access to .shop domain name registration will be available from September 1 – September 26, and General Availability opens September 26, at UTC 15:00.
To become a .shop accredited registrar or to find out where you can register your .shop domain name, please visit: http://nic.shop/registrars/.
.shop is the definitive online shopping address. Whether your business is online or offline a .shop domain name instantly identifies your website as a place to shop. Coming to the Internet this summer!