Yesterday marked one week since the opening of Sunrise for .shop and we are very happy to report that the response has been overwhelming!
Among the first through the .shop door were major ecommerce platforms from some of the world’s largest ecommerce markets including China, the US, Europe and Japan. Offline retailers also recognized the marketing value of a .shop domain name as multi-national retail giants and globally recognized department stores were quick to secure their trademarks in the .shop namespace.
From high end luxury brands through to mass-market retailers, the highest demand to date for .shop names is clearly in the fashion industry, while beauty, electronics, home and interior are verticals in which the new domain is also drawing interest. Sports teams across Europe and the United States have also been snapping up their team names in .shop. Overall, participation has been broad with .shop applicants representing more than 20 countries. At GMO Registry, it is our aim to become the global home for all kinds of ecommerce and we are excited to see Sunrise participation from non-traditional ecommerce fields as well including banking, finance, and insurance.
The .shop Sunrise phase runs through to August 29, 2016. Priority access to .shop domain name registration will be available from September 1 – September 26, and General Availability opens September 26, at UTC 15:00.
To become a .shop accredited registrar or to find out where you can register your .shop domain name, please visit: http://nic.shop/registrars/.
Last month the GMO Registry team headed out to the ICANN offices in Los Angeles to sign the Registry Agreement for .shop. This was a major milestone for us, and ICANN helped us to commemorate the occasion with a signing ceremony.
Six weeks later, we woke up this morning to the fantastic news that .shop had been delegated. This brings us one step closer to making .shop an actual reality and we are excited on this occasion to announce the launch schedule.
Sunrise (Priority Registration for Trademark Holders): July 1 - August 29 2016
Early Access Program: September 1 - September 24 2016
General Availability: September 26 2016
The new .shop website will be live in the coming days – watch this space for more details coming soon!
Welcome to the inaugural post of the new official .shop blog.
After an epic fourteen-round auction to determine who would become the .shop registry that for us in Tokyo started at 1:00 am in the morning and ended more than nine hours later, we are thrilled, proud and extremely excited to announce that we are .shop!!!!!
So who are we and what is .shop?
Well, we are GMO Registry, based in Tokyo, Japan, the company was established in 2009 with a vision of building a global home for ecommerce, a secure meaningful and trusted namespace for all shops and everyone who loves to shop both online and off. Today we operate more than 40 Top Level Domains including .tokyo and other Japanese geo domains, as well as dedicated brand TLDs for some of Japan's largest corporate brands. With the coming launch of .shop in summer, this is the year we are finally set to begin turning our vision into reality.
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.shop is the definitive online shopping address. Whether your business is online or offline a .shop domain name instantly identifies your website as a place to shop. Coming to the Internet this summer!